Jaipur Rugs could not exist without adhering to the philosophy of social responsibility. Ensuring everyone gets a fair chance at earning opportunities is one of my deepest held values. I am pleased to know that many others feel the same way. A recent poll conducted by U.K.’s Cabinet Office and Social Enterprise U.K. found that a majority of British adults base purchasing decisions on whether or not a company is socially responsible – proving that ethical companies can be profitable.
I have always believed that if employees are happy, they will work hard to produce quality products. That is the vision that has carried Jaipur Rugs throughout its humble beginnings.
Social Enterprise U.K.’s poll surveyed 2,070 British adults and found that one in three (35%) actually feel ashamed if they patronize a business they believe is socially irresponsible. A lack of socially responsible companies was a concern for 40% of those surveyed.
This study reaffirms my faith in humanity. If given options, people will make responsible purchasing decisions. Now, we just need to work providing consumers with more sustainably oriented buying options.
But companies should not just talk the talk: they need to provide real, socially sustainable choices to consumers, who are clearly ready to spend money on goods that are produced fairly.
Profit-focused companies are resistant to change and may not easily accept the idea of social responsibility. These businesses are led by CEOs who know how to increase profits year after year but they often disregard people at the bottom of the pyramid. As I wrote a few months back, wisdom beats out cleverness every time.
Companies with a conscious are favored by consumers and that translates into profits. Aside from the monetary benefit, I truly believe that the leaders of ethical companies benefit from personal growth – something that cannot be measured monetarily. My foremost focus in business has always been the weavers and the customers. If both are treated with respect and kindness, then anything is possible.
We all have the power to change the world for the better and shopping with a conscious is just one small step that can improve the bottom line, but more importantly, change someone’s life forever.
Nand Kishore Chaudhary (NKC)
Weaver, Thinker, Doer