Mind, body and soul when put together delivers something very unique, that is flawless and free of any error. Today, if you ask me the meaning of business, I would describe it as any activity that is divine and is a source of knowing your inner self. Once we know who we really are, we can enlighten anyone who gets associated. Also, one shouldn’t forget the roots of the society from where overall development takes place.
The carpet industry is the most fragmented of its kind. There are gaps in the industry in terms of availability of skilled labour. This paves a way for the middlemen to exploit weavers in the rural areas by bringing them seasonal demands and not providing them with direct access to markets. These men of god become poorer day by day not even realizing their true potential of getting a sustained living. There are times when these weavers are also unemployed for a very long time because the middlemen do not have contracts or demands to meet.As a child, I always wanted to see a community of equal opportunities where everyone earned what they deserved and had a sustained livelihood. Today, Jaipur Rugs follows a social-entrepreneurship model wherein each weaver who gets in touch with us earns considerably well in the industry, is aware of schemes or government aids and is groomed to be a future leader. But taking a huge step like this was never easy. This wouldn’t have been possible without the support and coordination of my family members, friends, colleagues and wishes of these rural weavers with whom we associate regularly today. Conscientiousness is the characteristic I improved upon. Over the years, I have learnt two very important aspects that have helped me to reshape my strategies- overwhelmed customers and satisfied weavers. To understand what a customer wants and to link it with a weaver’s agony has been a long journey.
 

Nand Kishore Chaudhary
Managing Director of Jaipur Rugs Company Pvt. Ltd.
Trustee of Jaipur Rugs Foundation

Owner of Jaipur Rugs Inc.