NKC was born in 1953 in Churu, located in the Shekhawati region of Rajasthan, India. His parents, Bhani Ram Chaudhary and Saraswati Devi, brought him up in a traditional Marwari family. His father operated a shoe store while his mother was a housewife who took care of him and his five siblings.
NKC was schooled in a primary government school and as a child he was serious and an introvert with few friends. But he was a good student and an avid reader who was appreciated by his teachers.
While growing up, NKC would often spend time observing the beauty of nature. He would study the patterns on sand dunes as camels lead by turbaned men carried heavy loads. He discovered the beauty in his surroundings.
NKC spent much time studying the Ramayana, Bhagavad Gita and works by Mahatma Gandhi and Rabindranath Tagore. The knowledge he gained led to contemplation about life and instilled in NKC a lifelong affection and compassion for the less fortunate.
It was at this time that NKC met a young man from England who was traveling throughout India researching the famous Shekhawati wall paintings. Both shared an interest in the paintings and NKC soon discovered that his friend had a great vision towards life and living.
NKC joined his father at his footwear shop for a short time while he pursued his education from Lohia College in Churu. But shortly after graduation, NKC decided to venture out on his own – inspired by his British friend – and start a carpet-making business that eventually turned into Jaipur Rugs Co.
In 1977, NKC married Sulochana and the couple has three daughters and two sons.