Having observed these artists since I was young, I was very familiar with their work and lifestyle. It became my passion to make sure that these skills that these people possess were nurtured and preserved.
No one manages natural forces, nor is there a manager or CEO who runs the entire world. So, it does seem counterproductive to put up such restrictions in a business environment.
By studying the very essence of carpet making – the artisans – I was able to better comprehend how to construct a business that would make a real impact in the lives of the weavers.