A young graduate from a small town in Rajasthan, Churu declined a bank job because he wanted to do something on his own, something big. Today, NKC’s Jaipur Rugs is India’s largest manufacturer of hand-knotted rugs, with an annual turnover of above Rs 106 crore.

NKC has always been a firm believer in “Finding yourself through losing yourself”. For him, life is all about a constant search to find your inner self by losing your own identity and surrendering yourself to a purpose that’s bigger than your own self.