A young graduate from a small town in Rajasthan, NKC declined a job offer from a bank because he wanted to do something on his own, something big. Today, NKC’s Jaipur Rugs Co. is India’s largest manufacturer of hand-knotted rugs, with an annual turnover of more than Rs. 122 crore.

For NKC, life is all about the continuous search to find one’s inner self by surrendering to a purpose that is bigger than one’s own self. Through this process, one can succeed in letting go of all of the anxieties, fears and ego that stop people from growing and experiencing what is pure.

As Albert Einstein once said, “Setting an example is not the main means of influencing another, it is the only means.”