"Visionary, Man of the Masses, and a Businessman with a Heart of Gold"

Mr. Nand Kishore Chaudhary (NKC) 57, is the founder of Jaipur Rugs. It is his story of success and prominence that clearly shows how determination and willpower, when coupled with knowledge, clear vision and proper planning, enables one to reach the peak of humility with leadership.
In 1978, he initiated his carpet business operations with just two looms and 9 artisans. Now, it has converted into a network of more than 40,000 artisans across 10 states in India and known as one of India’s largest carpet exporters. The carpets are exported to more than 30 countries across the world. Mr. NK Chaudhary’s vision is to see Indian hand-knotted rug industry at par with the international industry. For this, he is constantly working to promote and facilitate research in the rug industry with special focus on product development and technology inclusion.
Mr. NK Chaudhary believes that the reason behind his devotion to the cause is seeing underprivileged people empowered. He wants to identify, develop and enhance their skills, so that they could continue sustaining and lead a respectful life. To develop them and bring in to the carpet production value chain, he established Jaipur Rugs Foundation, which works to enhance their artisanal skills and design sense, helping them further to become entrepreneurs. By elevating their status from mere wage earners to become business owners, it provides better ways to artisans, especially women below poverty line to earn more and lead a financially empowered life.
It’s all about turning artisans as leaders within their occupation and to become self-employed for the future.