Vision
Empathy, Humility, Simplicity, Integrity, Shared Wisdom
“My life’s purpose is to create a business that is all about innocence: serving innocents, employing innocents, led by innocents. Innocent people have the power to see and understand things others cannot. That will transform the business beyond recognition, because they can go so deep into the human condition.”
Know the Story
His tale of love, innocence, resilience and compassion which NK usually refers to as, ‘The University of Hard Rocks of Life’
Jaipur Rugs Vision
Jaipur Rugs is our family’s business that combines the pursuit of profit with the spreading of kindness in a way that benefits all of our stakeholders: our consumers and their families, the artisans and their families, our employees, our suppliers, the buyers and channels we work with.
Four decades of craftsmanship, 40,000 artisans, countless stories, one Jaipur Rugs.
Blogs
Read about NK’s philosophy and his current day-to-day learnings.
Why love matters to business? 3 ideas to thrive & grow
Entrepreneurship is a mindset, not a power position
Illusion of Knowledge: Life Lessons from 40 years in Business
“Mute the noise and listen to the inner voice.” -Nand Kishore Chaudhary
SIMPLICITY IS THE KEY TO PEACE
Being outstanding does not always require moving against the flow; just being simple is enough.
Features and
Publications
Read what others have to say about NK.
Founder’s Mentality in action: Jaipur Rugs
Jaipur Rugs is more than a business – it is a family.
Reconnecting with weavers restored the insurgency of the company....
The Healing Organisation
Power of Innocence: How Jaipur Rugs brought dignity,
prosperity, and hope to 40,000 artisans in rural India
The Fortune at the Bottom of the Pyramid
Jaipur Rugs: Connecting the local weavers with the Global markets
of the world by enhancing the creative capabilities at the grassroots.