Sphere of Totality

Totality is to be as it is, and become one with the basics. Totality is not perfectionism. Totality is not a goal, it is a style of life. If you can get into any act with your whole heart, you are total. The sphere of totality is all inclusive and is imperfect, continues to adapt and grow from start to finish, but is also without end…


Empathy, Humility, Simplicity, Integrity, Shared Wisdom

“My life’s purpose is to create a business that is all about innocence: serving innocents, employing innocents, led by innocents. Innocent people have the power to see and understand things others cannot. That will transform the business beyond recognition, because they can go so deep into the human condition.”

Know the Story

His tale of love, innocence, resilience and compassion which NK usually refers to as, ‘The University of Hard Rocks of Life’

Jaipur Rugs Vision

Jaipur Rugs is our family’s business that combines the pursuit of profit with the spreading of kindness in a way that benefits all of our stakeholders: our consumers and their families, the artisans and their families, our employees, our suppliers, the buyers and channels we work with.

Four decades of craftsmanship, 40,000 artisans, countless stories, one Jaipur Rugs.

jr vision


Read about NK’s philosophy and his current day-to-day learnings.

The deep connections that are born from innocence!

People assume that anyone who views the world with an innocent outlook might also be unintelligent and powerless. However, I have built my business on innocence.

Two plates and the purpose

It is human nature to want more than you can have but it is not wise to do it.

Are you communicating heart to heart?

We cannot live without communication and the current uncertain times have certainly proven that. But when you think about basic communication, our daily interactions are often superficial.

Features and

Read what others have to say about NK.

Founder’s Mentality in action: Jaipur Rugs

Jaipur Rugs is more than a business – it is a family.
Reconnecting with weavers restored the insurgency of the company....

The Healing Organisation

Power of Innocence: How Jaipur Rugs brought dignity,
prosperity, and hope to 40,000 artisans in rural India

The Fortune at the Bottom of the Pyramid

Jaipur Rugs: Connecting the local weavers with the Global markets
of the world by enhancing the creative capabilities at the grassroots.