Empathy, Humility, Simplicity, Integrity, Shared Wisdom

“My life’s purpose is to create a business that is all about innocence: serving innocents, employing innocents, led by innocents. Innocent people have the power to see and understand things others cannot. That will transform the business beyond recognition, because they can go so deep into the human condition.”

Know the Story

His tale of love, innocence, resilience and compassion which NK usually refers to as, ‘The University of Hard Rocks of Life’

Jaipur Rugs Vision

Jaipur Rugs is our family’s business that combines the pursuit of profit with the spreading of kindness in a way that benefits all of our stakeholders: our consumers and their families, the artisans and their families, our employees, our suppliers, the buyers and channels we work with.

Four decades of craftsmanship, 40,000 artisans, countless stories, one Jaipur Rugs.

jr vision


Read about NK’s philosophy and his current day-to-day learnings.

Why love matters to business? 3 ideas to thrive & grow

Entrepreneurship is a mindset, not a power position

Illusion of Knowledge: Life Lessons from 40 years in Business

“Mute the noise and listen to the inner voice.” -Nand Kishore Chaudhary


Being outstanding does not always require moving against the flow; just being simple is enough.

Features and

Read what others have to say about NK.

Founder’s Mentality in action: Jaipur Rugs

Jaipur Rugs is more than a business – it is a family.
Reconnecting with weavers restored the insurgency of the company....

The Healing Organisation

Power of Innocence: How Jaipur Rugs brought dignity,
prosperity, and hope to 40,000 artisans in rural India

The Fortune at the Bottom of the Pyramid

Jaipur Rugs: Connecting the local weavers with the Global markets
of the world by enhancing the creative capabilities at the grassroots.