Over the years I’ve seen a lot of changes in the way people pursue business but the one thing that stays constant is customers. Customers are the key to a brand’s success. They are the king who decides the longevity of your product. A customer service guide is the key to many unanswered questions in connecting the brand and the customer.
A customer always remembers a product on the basis of how it makes them feel. As a leader I believe it is my responsibility to serve best to my customers. Mediocrity will never be appreciated by the consumers. They want to be the ambassador of a brand that selflessly serves them exceptional products.
Some of the major points to keep in mind while establishing your product are
Consciousness- Analyse the unexpressed needs
Gone are the days when a spectacular product would be enough to catch people’s collective attention. Yes, the product has to be of top-notch quality. However, these days consumers look beyond things and more into the soul of a company. Consumers want to give their hard earned money to a product that has a part of themselves or is purpose driven.
Why do people buy things? There is an empty space in them which they are trying to fill. This gives them excitement but the more they buy the more that empty space keeps expanding. The only way to fill that space is through love and healing. When business can be conducted for people to connect with each other it will lead to true satisfaction. The market will move towards essential things that customers truly need. Good customer service is the backbone of a brand.
Authenticity- a sense of home
Customers mostly wish to receive love in the most innocent way through customer service. Authenticity is a sense of home we create through our product. As leaders we should adhere to authenticity. It is our responsibility to give consumers the best of experience. It reflects in our brand’s journey as well.
At Jaipur Rugs weaving is not just work but a path of healing. By giving our weavers opportunities and financial stability, we contribute to transforming their lives. We have visitors and customers come to Jaipur to closely interact with our weavers. Through this, customers get to know what goes into producing their rug and the transformational stories behind it. This way the customers come to know they are part of a healing transformation of many future generations.
At Jaipur Rugs we don’t sell rugs we sell a family’s blessings.
Customers want to be attached to something that serves the environment better. They are not fools who are blind to climate change or environment degradation. Create products that are biodegradable and eco friendly. If that is too much to ask for then highlight on the harmlessness of your product towards nature.
I believe leaders driven by love will bring sustainability and healing to the business as well as for themselves. When you come from a place of love you will go deep and be driven by external competition. Then you don’t need to search for the market it will find you.
Consumers love recognition. They like to be ambassadors of a brand. But that is possible only if we give them the recognition they deserve. Allow your consumers to be a part of your journey by asking them to share their experience by using the brand and what the product made them feel. Create a relationship with customers that is genuine and authentic. One of the parameters to measure a brand’s DNA is good customer service.
An interesting initiative we at Jaipur Rugs initiated is to connect our artisans with customers through the postcard project. Handmade postcards were created by artisans to give the consumers when they buy a rug. While the consumers could send multiple postcards back to the artisans. This way the love got multiplied and a circle of compassion was created.
Customer expectations are directly proportional to the success of your brand. Therefore unlock ethical services that speak directly to the customer’s heart.