I grew up in a simple environment, which made me operate my business with honesty and authenticity at its heart. It is these two factors that led to the growth of Jaipur Rugs.
Having observed these artists since I was young, I was very familiar with their work and lifestyle. It became my passion to make sure that these skills that these people possess were nurtured and preserved.
By studying the very essence of carpet making – the artisans – I was able to better comprehend how to construct a business that would make a real impact in the lives of the weavers.